Own the social content creation process rather than it owning you How I am writing short form and social content today
Business validation and the flawed MVP mindset Why we need to stop over focusing on validating products
What's On Your Not To Do List? Most indiependents have a long to do list. But what's on your NOT to do list?
⚽️ I'm playing multiple games at the same time Rapinoe, the 2019 Women's Ballon d'Or winner, added: "What I've realised for a long time is that we're playing two games at the same time. One, we're playing all against each other, and then the other one, we'
Over engineering the internet and why newsletters are the dumbest She says as she sends you daily emails, yup! Go me!
Think how they are wrong Perhaps this is a bit of a spicy take, but when I look at things, I like to think how it is wrong. Or how it can be done differently. Or what would happen if the opposite was done? Or how it doesn’t apply to me or a specific
I'm going for... I'm going for less is more. Shipping every day. For no pushy fomo. No promotional growth hacks. For respecting people's inboxes. For minimalism. For the density of value. For only working on what I care about. For supporting others unconditionally. I’m going for imperfection. For
Everyone is obsessed with growth and discoverability Yet the most successful marketeer never pays attention to his stats.