Indiependence is resistance

I’m heading into 2024 in a very different way than I was heading into 2023, and with that comes a sense of calm yet a committed focus. Each year teaches me something new. I start thinking I’m wise, I leave it thinking of how much I have to

Notifications as an invitation to explore

I'm not one to get overly analytical around data. I've always felt that bigger companies had the luxury to spend the time on those things, not us Indiepedents. I do often dip into web analytics, but nothing in great detail, and definitely not with consistency. One

A mattress on the floor is bliss...

This post is supported by Audiopen, which funnily (😆) allows you to write hands-free or whilst watching the kids or whilst… All these tech bros claiming how hard their startup life and career were with a photo of a mattress on the floor... ...it sounds blissful tbh. Try shipping with your

How to make sense of what your team is working on in chaotic times

How daily bullet points gave me clarity

Ideas are nothing without...

I expanded on my own tweet… Ideas are nothing without getting them seen the ability to ship people using them Ideas get better when show we care add va-va-voom to them there is love and appreciation for them we listen to feedback evolve with the market we trust our conviction

Fresh Perspectives as a new old CEO

I’ve gone back to my old job. It’s really a new old job. I've been thinking about how to write about it. Where do I share it? Do I share it? What depth do I go to? There’s a small team behind Ministry of Testing,

Juggling is the reality

My indie life has always been about juggling. There’s no escaping it. I posted this the other day on X. I try my best to put out a true picture. The juggling never seems to stop. The only that seems to change is the intensity of it all. I’

Own the social content creation process rather than it owning you

How I am writing short form and social content today

Competition isn't for everyone

There's a pattern with some of my kids. Patterns are interesting, We should observe and pay attention to them. What is something that keeps reoccurring, and why? And then what can we do to make it work in a way that we feel is good, or better. One

Business validation and the flawed MVP mindset

Why we need to stop over focusing on validating products