Rosie Land

Heinz is one of the latest to ride the wave of consumer generated media. Take one competition with a significant winning prize and lots of people with spare time on their hands. The result is plenty of publicity for Heinz and lots of videos on YouTube. Mind you, most of them are so bad that [...]

There have been a couple of recent withdrawals of web advertising recently. One was in reference to Facebook ads appearing on BNP pages. The other was revealed on a BBC programme on Childrens Fight Club where blue chip company ads were appearing on a website promote violent fights. When it comes to advertising companies have [...]

The problem with saying ‘content is king‘ is that everyone focuses on writing content. When infact we should be saying ‘clients are king‘ (that could be clients, readers, consumers, etc). We will then be writing about the right things targeted at the right audience, rather than churning out content that doesn’t work. That’s my thought [...]