I got an email marketing message the other day. It was from a kids ‘educational’ games website that my boys are signed up to. We’ve been signed up for a few months and I think this is probably the first marketing email we’ve had from them. It started out saying: “Dear xxxxxxx” Where ‘xxxxxxx’ was [...]
About Rosie Sherry
On Communication: Drop Box Stalking
We use DropBox for producing The Testing Planet. Being a virtual team it is very handy! One thing about working virtually is that it can be quite hard to know if someone has started on something or what stage they are on a certain project. With The Testing Planet it is a case of managing, [...]
Things don’t just happen
The Software Testing Club didn’t just grow on it’s own. The Software Testing Club Meetups don’t just happen. The Testing Planet isn’t a 5 minute job. The Brighton Girl Geek Dinners I once organised, didn’t just happen on their own. People don’t flock to coworking spaces just because they exist. Events don’t just happen. [...]
What Guy Learned From Steve Jobs
(A bit of a reminder for myself) From Guy Kawasaki – full original list here. Experts are clueless. Customers cannot tell you what they need. Jump to the next curve. The biggest challenges beget best work. Design counts. You can’t go wrong with big graphics and big fonts. Changing your mind is a sign of [...]
The 3 Kings – Content, Design, Marketing
There’s a common saying on the web that ‘content is king’. Without good content your website will *suck*. I think this was more true in the *olden days*. You know, as little as 3 years ago – when the social web wasn’t as mainstream as it is now. It is still partially true, but it [...]
39 people are talking about this
An interesting added feature came live for me and The Software Testing Club Facebook page today. It’s a simple added stat that shows the number of *interactions* that have happened on the page. Interactions include things like *likes*, comments, photos posted, etc. The metric is worth keeping an eye on and it gives myself [...]
Perhaps this is why most communities don’t grow
This is my daily routine of moderation with the Software Testing Club. I’m sure this could easily put people off running a community, but it is essential to maintaining the quality of people and content. Note that this is just spam prevention – what needs to be done before we can even start doing other [...]
Pricing of Kindle books
Had the first experience of buying a Kindle book the other day. It was all very slick ‘n’ all that. But when I go to buy a Kindle book, or any digital format book, something in my head tells me it is wrong if the digital format is more expensive than the print format. It [...]
Robert Scoble on maintaining quality comments
Quality comments is something I am always battling with. Interesting to see how Robert Scoble maintains quality on his G+ network. How he finds the time to do it, I don’t know. This is from a recent post he made: OK, this is something NOT to brag about, but something we must defend every day. [...]
The business of events, for mums…
This whole topic of juggling babies with modern day life has resurfaced itself for me. Obviously it is not a coincidence, it’s all to do with Sherry #3. And with a new baby I think again about how I can get out and involved with events. It’s always a tricky one, that is never [...]
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About
I'm Rosie Sherry. I currently spend my time working on building up community and products for the software testing industry. This includes running the Software Testing Club, a community of 11,000 registered software testers. Producing The Testing Planet, bring awesome-ness content to software testers. And The Ministry of Testing - events and learning opportunities.
I love the web and all the opportunities it brings.
Keywords that describe me: (lean) startups, communities, social web, business strategy, collaboration, coworking and software testing.
I'm married with 3 young kids. One of my biggest drivers is to achieve a work life balance for my family. This isn't easy.
