I’ve done my fair share of community building over the past few years and over that time I’ve researched and practiced specific business/revenue models. Some with more success than others! 
I thought it would be handy producing a quick reference list of potential revenue streams to explore. FWIW, I’ve not used every method listed here! It is in MindMap (below) and list format (further below)
Community as a Business – Revenue Models
Social Media Marketing
Promotion via ‘out posts’ – where you participate online with the intention of bringing people back to your community.
- Google+
Products / Ecommerce
Branded Merchandise
- Create and manage your own
- OnDemand merchandise Eg – CafePress
What can you sell?
- Physical goods
- Digital goods
- Online products / services / SaaS
- Events – Training, Meetups, Conferences
- Your Time: Coaching & Consulting
Premium Membership
What can you offer that people will pay for on a monthly or yearly basis?
- VIP access
- Premium Content
- Discounts
- Etc
Listings
People are always looking for ways to promote themselves or their products or find work:
- Job Boards
- Directory Listings
- Classified Ads
Advertising
Types of advertising:
- Sponsored Brands
- Display Advertising
- Types
- CPA (Cost Per Action)
- Affiliates
- CPC
- Sponsorship
- CPM
- Email Marketing/Advertising
- Affiliate Programs
- InText Links – advertising
- InText Links – affiliates
- Sponsored Content
Advertising Selling Factors
- Audience
- Ad Types
- Quantity of Ads
- Location of Ads
- Size of Ad
- Interactive ads
- Targeted ads
- Subject Matter
Selling Advertising:
Research the competition:
- Marketplaces
- BuySellAds.com
- BuyAds.com
- AdEngage
- Adsense
Put your ads sales hat on:
- Make it easy for buyer
- Create a MediaKit / Media Page
- Easy to get in contact
- Market places
- Adsense
- Direct / DIY / Manage your own relationships
- Online Ad Managers e.g. OIO Publisher
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